Everybody had a pretty solid business plan back in January. Then March happened. Everything you thought you knew evaporated. Your company, if it wasn't shut down, was faced with major challenges due to the global pandemic. Your marketing campaigns may have been considered "out of touch". Suddenly your company had to re-evaluate all of your branding, creatives, images, and full marketing plan to adjust for the new realities of the current market. David Strausser interviews Bryan Gusdorf, President of Gusdorf Marketing Group, talking about the pivots he has seen his customers do. Bryan also discusses how his business pivoted for the work from home environment.